First, Val considers the purposes of the presentation. Since her purpose is to persuade the audience, Val decides to use the picture, because she thinks the image will be more powerful than simply describing it.
Next, Val considers the context of the paper. It is an academic paper and needs to be professionally written. Val decides that a graph will look neat and professional in her paper.
Finally, Val considers the characteristics of the audience. The audience has little background knowledge of the topic. Based on this, Val decides to paraphrase instead of directly quoting from her source, so that she can make the language less technical and help her audience understand.
The bottom line: Decisions on the format for presenting information should be based on the requirements of the assignment first. However, beyond that, consider the context of the presentation, the purposes of the presentation, and the characteristics of the audience.
Please continue to the next slide to test your knowledge.
Image credit: Microsoft Clip Gallery